Google Updates Site Targeting

On the Inside Adwords blog last night, the Crew announced two changes to site targeting on the Content Network. The first is the ability to not only choose which websites you would like to target but now the ability to target subsections of sites, such as the sports section of a news site. You can also target specific ad units on a particular webpage.

The second option, is one that many marketers have been asking for since the Content Network was launched, the ability to bid on a cost-per-click (CPC) basis. With this change to the Content Network, advertisers will be able to use the network for their conversion-oriented metrics, not purely for what many considered branding purposes with the older cost-per-impression (CPM) bidding.