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If A Picture Is Worth 1,000 Words, A Video Is Worth 10,000

July 13, 2021

Are you familiar with the common belief that a picture is worth 1,000 words? On a website or social media page a great picture can instantly tell the story of your company and bring your brand to life.
If a picture is worth 1,000 words, a video is worth 10,000!
When it comes to digital marketing, videos are one of the most powerful tools we have. 
For years we have been incorporating production Q&A-style videos into our client’s marketing programs, and we’ve seen some dramatic results. 

We added over 500 videos to this client’s YouTube Channel and Website, over 5 years and this contributed to their explosive traffic growth.

Here are just a few of the reasons why videos will boost your business exponentially.

  1. When videos are added to YouTube and your website and optimized for SEO – Search Engine Optimization, Google owns YouTube, and your overall SEO increases. 
  2. The way we search the internet has transitioned from key phrases to full questions – so, uploading videos that directly respond to your customers’ FAQs makes your website extremely SEO-friendly.
  3. People enjoy face-to-face interaction – even through a screen! We often hear from our clients’ customers that watching their videos was the reason they chose our client over the competition. 
  4. Adding videos to a web page or a paid traffic landing page can increase conversion by as much as 50%.
  5. The Videos we produce are cascaded to all digital platforms (Facebook, Twitter, Instagram, TikTok, etc.) creating additional social media content to draw a greater audience. 

So, in the eyes of digital marketing, videos are truly worth the effort they take to produce! 
You can review our Case Study (referenced in the photo above) here.
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