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Importance of HTML Title-tag:

October 13, 2008

The title tag is very important in terms of search engine visibility because it servers multiple functions:

  • Title-tag is considered primary text, meaning that all the search engines index this text an use it to determine relevancy.
  • Title-tag is the first text shown in individual lstings on search results pages.
  • Title-tag is the text shown in Bookmarks and Favorites.

All the search engines consider title-tag text when calculating relevancy. A good Title for your website should contain 10 words or 60 characters. Your website Title also should contain your most important keyword phrases and accurately reflect the content of your Web pages and finally have to be unique for each page.