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Olivia Bibbee

Have you migrated your website to Google Analytics 4?

If not, your old Analytics website tracking will be rendered useless by June 30th, 2023. 

On July 1st, Google will replace their old Universal Analytics (UA) with a new version Google Analytics 4 (GA4). This means that the old Google Analytics will stop tracking any data — and if you haven’t transitioned to GA4, you may lose insight into your historical data, too.

In addition, there are significant differences between the way Universal Analytics and GA4 count and track website activities.

If your agency or website provider has not made this change, they do not have their eye on the ball. Give us a call! 561-620-9121.

To avoid the potential loss of data and ensure uninterrupted tracking of website traffic and user actions, site owners must migrate to GA4 before the deadline.

“On July 1, 2023, standard Universal Analytics properties will no longer process data. You’ll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 properties.” – Google Support 

Google Analytics 4 is the latest version of Google Analytics that incorporates platforms universally with machine enabled learning. Users are able to access Ai-powered insights and customizable reports for their websites, among a slew of other unique features.

Here’s a peek into what GA4 includes:

  • Ai-powered insights
  • Unified view of customer lifecycle
  • Customizable reports
  • Native integration with BigQuery
  • Ai-powered predictions

If you haven’t already migrated your website, this is a must-do ASAP.

If you employ an agency to monitor your website, and they haven’t performed this action, this is a problem.

We transitioned all of our clients to the new GA4 months ago. If your agency has not already prepared for this change – it is time for a new agency. Please contact us if you have any questions at 561-620-9121 or email