What is The Independent Jewelers Organization (IJO)? Starting in 1972, the Independent Jewelers Organization has become the largest buying group in the world. From its modest beginnings with 52 members, the company has grown...
Many companies are listening, but are on the defensive, waiting to hear “XYZ Company SUCKS” and other brand bashing done on websites where consumers are able to comment. Well, what if it was just a one off instance, or if...
What does man’s best friend, popcorn making robot, and a tree have in common? They’re all using Twitter in ways we’ve never would have imagined. Mattel, Inc. is getting ready to release Puppy Tweets, a sound and motion...
The term podcasting was first spoken of by Ben Hammersley in a British newspaper publication. A podcast is defined as, “a Web-based audio broadcast via an RSS feed, accessed by subscription over the Internet.” I have...
As part of Google’s latest Adwords interface, they recently introduced new functionality for analyzing your campaigns. This new functionality is included in a toolbar within the interface and allows you to segment and...