Jay Berkowitz Featured in The Daily Transcript in San Diego

The Daily Transcript in San Diego
Marketing & Management Section
by Jada Thomas
The San Diego American Marketing Association is hosting a Search Engine Marketing Boot Camp presented by Jay Berkowitz, on 8-11:30 a.m. July 23 at the Doubletree Mission Valley Hotel.
Immediately following the half-day seminar, Berkowitz will also speak at the chapter’s monthly luncheon, from 11:30 a.m. to 1:30 p.m., discussing “The Ten Hottest Trends that will Define Your Business Future.”
The boot camp will focus on critical strategies and tactics for search engine success including: Improving Google ranking, generating positive return-on-investment with online advertising, pay-per-click campaign development, landing page development and much more.
Following the morning workshop, Berkowitz will focus on the top 10 emerging Web trends and what’s in store for Web 2010 at the chapter’s monthly luncheon meeting.
Berkowitz is the author of “The Ten Golden Rules of Online Marketing Workbook.” He is also an adjunct professor, teaching the University of San Francisco’s Internet Marketing Master Certificate Program. Berkowitz is the founder and CEO of tengoldenrules.com
To sign up for the boot camp and lunch registration, visit sdama.org
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