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Mashable Follow: The New Social Layer

February 8, 2011

Today Mashable announced the launch of their new social layer called, Mashable Follow. As it enters beta testing today, Mashable has unveiled some of its features which include:

• Ability to find and follow your favorite topics. Interested in reading about a specific topic? Simply click the ‘Follow’ button.
• Easily share stories amongst your favorite networks with the click of one button rather than several.
• Follow people who are of interest to you.
• Earn fun badges for sharing stories and connecting with other Mashable users.

Mashable is one of my top sites for social and digital media, technology and web culture news; so I’m really excited about this new feature. Why? As Mashable continues to grow and expand, so has its content. With not enough hours in the day as it is, any tool that allows you to sift through content to extract what you really need is such a valuable feature. If you want to sign up for a beta invite like I, click here.

Mashable states the ultimate aim for the Follow Project is to empower their community to choose the news of the day in this curation fashion.

Watch the video below to learn more: