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My Top Ten Business Books of 2006 – Part 1


These are the top ten business books I read in 2006 (a couple were written before ’06).

1. Don’t Make Me Think (2nd Edition). Steve Krug updated his classic on website usability with three new chapters, so I re-read it! With entertaining words and crisp images, Steve Krug explains how websites really work. This is still my favorite guideline for web design.

2. The Search – How Google and Its Rivals Rewrote the Rules of Business and Transformed our Culture, John Battelle. In his role as an editor at Wired Magazine John Battle had the opportunity to interview the key figures who built search marketing. Discover that Google was actually late into the search game and how the the identification of the importance of back links made Sergey Brin and Larry Page unfathomably wealthy.

3. Life After the 30-Second Spot, Jospeh Jaffe. The Ad industry doesn’t get it, their world is crumbling around them, and Jaffe calls them to task. I also discovered his fantastic podcast Across The Sound in ’06 — it is highly recommended!

Jay Berkowitz