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New Linkbuilding Challenges on Digg

September 8, 2009

Digg has now decided to add nofollow tags to external links on their website, which is unfortunate for those who use Digg as part of their linkbuilding strategy. This does not, however, count Digg out for building links. They are not adding the nofollow tag to all links, but rather just the ones they are not too sure about because they don’t just want to vouch for a website.

In order to get a do follow link on Digg, a story has to look real to them. Popularity is a good indicator to Digg that a story is real. For the linkbuilder, it is now more important than ever to publish relevant, valuable content on Digg that people will actually want to read and join the conversation. This is how the story will reach a threshold of popularity that Digg finds acceptable to give out do follow links.