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New Strategies for Your Mobile Playbook

October 11, 2012

As you may have already noticed, I place a lot of importance on having a mobile strategy for your business. Interacting with your customers via mobile in some form or fashion is inevitably going to be a part of your business’s future. Mobile is a critical component to the overall success of your marketing strategy.

Google has released an update to the prior Mobile Playbook that includes new strategies on mobile creativity and ROI. The two main areas of focus expanded upon examples of compelling mobile creative and measuring the real ROI of mobile and its associated impact on a business.

The Playbook also features case studies covering the 5 mobile conversion types. This consists of mobile web, from apps, phone calls, cross-device and in-store. Using the “mobile web” conversion type case study as an example, TicketNetwork’s mobile site was designed with two critical components at the forefront – speed and simplicity. Four months after launch, ticket sales from mobile grew by 184% due to their efforts to build a mobile site that made the purchasing process easy for the consumer.

You can find the updated Mobile Playbook here. What mobile conversion type have you experienced the most success with?

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Image credit: mroach