Quick Tip: Using Negative Keywords in Google AdWords Campaigns
Are you currently using negative keywords in your Google AdWords campaigns?
Negative keywords are essential for refining your keyword lists. If your goal is to generate qualified leads and not just traffic, negative keywords help you filter out unwanted impressions, thus reaching more targeted prospects.
By adding a negative keyword, your ad will not show for searches containing that term. They can be applied on a campaign or ad group level. You also have the option to use negative keywords with the Google Display Network, which works slightly different.
Please share your tips for negative keywords below.