Schedule a FREE Internet Marketing Audit

See Where Your Visitors Click On Your Website

February 22, 2008

My last post featured how Google Webmaster Tools and Yahoo Site Explorer are ways that the search engines see your site. This post is about seeing where your visitors click on your website. Crazy Egg is an interesting tool that tracks where your visitors click. There are a few different ways to visually track clicks – Heatmap, Confetti, Overlay and List.

The Heatmap shows where people click and based on the amount of clicks an area has, you can see what area is hotter than other areas. A blue area would be a cold area where not many people click, while a brighter color like yellow is an area where many people click.

Confetti shows a bunch of different statistics. Every dot represents a user from where they came from and where they clicked. The different statistics are Top 15 referrers, Top 15 Search terms, operating system, browser, window size and time to click.

Overlay shows the area where the user clicked, how many clicks that link got and the percentage of its popularity.

List gives a list of raw click data, which you can also import into a spreadsheet.

By using CrazyEgg you can improve your website design and test the best places to put ads, links and content. You can try the service for free and track up to 5,000 visits and up to 4 pages at a time. To track more visitors, more pages and other advanced features, you pay a monthly fee. I don’t think it hurts to try it out, and you’ll find it interesting seeing where visitors click and get something out of it to make your website better.

View the Demo for a better look into how CrazyEgg works.