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Simple Tips to Kick-Start Facebook Page Engagement

May 25, 2011

With more than 500 million active users, more and more businesses are starting to establish themselves on Facebook or build out their existing Facebook presence. Did you know that 50% of Facebook’s active users log on to Facebook in any given day spending over 700 billion minutes per month on Facebook? So you have to ask yourself – what is your business’s Facebook strategy?

Whether your business is beginning to establish itself on Facebook or if you are just trying to liven up your Facebook stream, below are a few simple Facebook tips you can implement right away:

Showcase Your Customers
Show your customers how important they are and how much you appreciate them.

Make your fans laugh, show them something interesting, provide a “break” from the norm.

Provide your fans with information, add value, teach them something, inform and share.

Ask Questions & Engage
Encourage interaction (i.e. using Facebook Questions), ask fans to post photos, ask for comments, encourage the community to share and interact with YOU and each other.

Take Us Behind the Curtain
Provide a glimpse to what goes on behind the scenes at your Company to engage your fans further.

Facebook Pages Doing It Right
Are you looking for a couple examples of Facebook pages that are doing it right? Although I’m not personally a fan of Oreos, the Oreo Facebook Page does a great job engaging with its fans. They not only entertain and engage fans; they do it in a down-to-earth, fun and relatable way.

The Facebook Page also does a fantastic job connecting with its fans. The Page provides informational tidbits to its fans, asks questions (asking questions both in status updates and using Facebook Questions) to encourage interaction and uses a bit of humor to brighten up the fans’ day.

Depending on your business, you should also test the Facebook Deals and Facebook Places features to engage your fans further and continue to grow your fanbase.

Do you have other Facebook Page examples that are doing it right? Any other tips you would like to add to the list?

Image credit: birgerking