07 May This week’s webinar with @EricSchwartzman – Scaling Social Media Engagement Inside Organizations
While social media policies are a critical component of corporate governance, like employee handbooks, most people never read them. And if they do, it’s highly unlikely they’ll actually understand them well enough to be able to comply. Policy doesn’t teach itself.
In the analog era, we the media-trained are official representatives. But given how ubiquitous social media has become, we need to start social media training entire organizations. However, that creates some unique challenges because it’s s impossible to teach key concepts and best practices to an entire organization without disrupting day-to-day operations.
Join Eric Schwartzman, arguably the most experienced corporate social media trainer in the world, and learn how to design and produce real-world and on-demand social media training programs that effectively accelerate and broaden digital literacy inside organizations. In this webinar, you will learn to:
– Develop business cases for social media training.
– Implement social media training for different departments and roles.
– Discover what employees need to learn the most.
– Choose between live and on-demand social media training.
– Plan and schedule live training.
– Produce and deliver techniques for on-demand training.
– Uncover social media training case studies.
About Eric Schwartzman:
Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.
He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development. Schwartzman founded iPRSoftware, his best-selling book “Social Marketing to the Business Customer” is the first book devoted exclusively to social media for business-to-business communications, and he’s founding chair of the Digital Impact Conference in NYC.
You can also find him on Google+.