Using New Media to Save Lives
Jay Berkowitz, CEO of Ten Golden Rules, will present the Ten Tips for Using PR to Drive Traffic to a Website on May 16, 2007 at The Association for Women in Communication’s event “Using New Media to Save Lives.”
In his Social Media Press Release Case Study, Jay will talk about Hurricane Katrina in 2005 and his involvement helping save the lives of pets that were left behind. Attend the event to hear his compelling story about the successful rescue mission with Rescue Rehab Home, a local charity dedicated to saving pets, and the role that his company’s internet marketing strategy played in saving so many stranded animals.
During the presentation you’ll learn tactics that made this campaign successful — and how to use them in your own PR and marketing efforts. These include:
o How to develop a social media press release
o Search engine optimization keyword research techniques
o Search engine optimization for a website
o How to post a search engine press release
o How to use a press release to generate traffic to a website
The event takes place on Wednesday, May 16, 2007 from 11:30 AM – 1:00 PM at JM Family Enterprises, Inc. at 120 Jim Moran Blvd., Deerfield Beach, FL.
To learn more about the event or to register visit The Association of Women in Communication.