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VERY Highly Targeted Advertising

August 9, 2007
Jay


It’s always great to see advertisers taking full advantage of the ability most internet advertising channels provide to highly target your audience. This ability, combined with the ease of tracking, add up to make internet advertising the most accountable medium.

But today I saw an example of the MOST targeted ad I’d ever seen. This ad appeared as a rotating banner on eBay’s homepage. Considering the audience (of one), I was truly stunned by the targeting being attempted. Of course, you could argue the ad serves many other purposes, and you’d be right. I must admit this banner ad stopped me in my tracks – and certainly that alone makes it successful.