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The Wall Street Journal: Jay Berkowitz on Executives Understanding Web Marketing


From THE WALL STREET JOURNAL, Technology Section.
By Keith Huang
As the chief executive of Ten Golden Rules, an Internet marketing agency based in Boca Raton, Fla., Jay Berkowitz stresses how important it is for executives to understand how Web-site design, search technology and other online technologies and trends affect their business.
He sites numerous podcasts as his own most important tools, “turning previously monotonous activities into stimulating learning.” Among these, are the Daily Search Cast — [VIEW ARTICLE]