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What Does Google Play Mean?


Have you noticed the latest addition to your Google navigation bar?

Yes, you are reading it correctly, “Play”. I wasn’t too sure about the name when I first heard it too…

Google Play is described to be the one consolidated location for music, books, movies, apps, and games – all accessible from the Web as well as any Android device.

This digital destination also allows you to:

• Store up to 20,000 songs for free and buy millions of new tracks
• Download more than 450,000 Android apps and games
• Browse the world’s largest selection of eBooks
• Rent thousands of your favorite movies, including new releases and HD titles

Does this new Android market designation change your strategy at all when developing new eBooks, Android apps, etc.? For business solutions, I’m finding it difficult to say, “Check out our enterprise solution at Play”. It just doesn’t necessarily fit to say “play” with “business”.

What do you think is the purpose for this rebranding? Maybe it is just part of Google’s fight for the commoditization of Android.

Click “play” on this video to be introduced to Google Play.