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When Discounts Go Social on Twitter

One of the latest innovations in the world of social media is the new partnership between Twitter and American Express. Now, you can hook up your AMEX card to your Twitter account and start getting deals just by tweeting with hashtags created by American Express, or by other brands that you are following. The most unique part? The offer is loaded directly onto your credit card, no discount code necessary.

Let’s say that you tweet #AMEXcoffee and get a Starbucks discount coupon. Then, you go to Starbucks and purchase a coffee. The offer will be applied as statement credits on your card. No need for discount codes, printouts, or anything else. It’s that simple.

Check out this detailed video explaining the process in full. Is this something you would want your business to participate in? Or is this an invasion of privacy to be avoided?

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