Why Top Law Firms Are Building Their 2026 Plan Now

Recap From Our Annual Business Planning Live Event

The most competitive law firms aren’t waiting for January to set direction—they’re mapping out a clear, measurable plan now. In our recent live event, Founder & CEO Jay Berkowitz and business coach Ivy Slater outlined how Personal Injury firms can build a practical 2026 business and marketing plan that supports consistent, predictable growth.

The session reinforced a core truth: growth accelerates when goals are written, visible, and supported by a weekly rhythm. Jay shared examples of firms that transformed their performance by tracking the right numbers, setting quarterly Rocks, and aligning their marketing, intake, team structure, and operations around clear priorities.

Ivy walked through the foundational elements of an annual plan, including financial strategy, team accountability, and operational structure. Jay paired this with a straightforward marketing framework covering Search Engine Optimization (SEO), Google Maps, Google Screened Local Service Ads (LSA), Pay Per Click (PPC), social media, and community presence. One of the most valuable tools from the session was the Lead-Gen Target Planner, which connects revenue goals to case targets, lead volume, and the marketing budget required to support real growth.

The message throughout the live event was simple: firms that measure what matters, set clear priorities, and follow a consistent system outperform those that rely on month-to-month decisions.

If you want clarity heading into the new year—and a smarter way to hit your revenue goals—this live event provides a practical structure you can apply immediately.

👉 Watch the full session
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