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Yellow Pages are Dying a slow death…do you use them anymore?

April 23, 2007

On March 25th I took a picture of the Yellow Pages, still in their bag, in my neighbors recycling box. Please see my blog post Do you know where your Yellow Pages are?

A comment by Ken took issue with our position on the Yellow pages:

“Am glad to hear you are tech savvy, but you’re a little of course on your comments about print Yellow Pages. US adults referenced them over 15 billion times last year. And that’s just the print versions. 90% of all adults reference them at least once a year, 75% in a typical month, and 50+% on average month. How about on average 1.4X each week? And let’s remember that not everyone has Internet access to reference those online products you are talking about.

There is no other directional media that can provide buyers the information they need when they need it about local businesses than the print Yellow Pages. It is truly the original local search engine….”

This month I took several pictures, over the period of 10 days of the yellow pages sitting outside the entrance to our building at Ten Golden Rules in Boca Raton, Florida. (See below). None of the people who worked in our building cared enough to bring in the Yellow pages and I’m not sure what happened to them after almost two weeks!

With the growth of local search, always on internet and mobile search capability does anybody use the Yellow Pages anymore?

I think the Yellow Pages are dying a slow death. What do you think?