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You Can’t Compete With “Click Here”

November 16, 2007
Jay

Did you ever see a website with a link that reads, “Click here?” We’ve all seen this around the web, and most don’t realize that this phrase puts their website at a disadvantage. Since search engines place a lot of weight on links, it is important to be as descriptive as possible when you’re linking to other pages or want to link your site pages together.

If you actually go into Google and search “click here,” you will be competing with sites like Adobe, Apple, Yahoo and billions of other pages on the web. Since these sites are heavily ranked because they’re branded, the competition is very high and you’re less likely to be in the top 10 in Google. Although ‘click here’ indicates some sort of action for the reader, describing your link text will not only give your reader a better understanding the page they’re about to click on, the search engines will understand too. Keeping this in mind, make sure you describe your links with keywords of the page your bringing traffic to.

Rather than linking a page like this:
Click here for Women’s size 6 Nike sneakers.

You put the exact keyword phrase a user would be looking for:
Find Women’s Size 6 Nike Sneakers.

You can even go further and link a specific type of Nike sneaker:
Buy Women’s Size 6 Nike Running Sneakers.

The moral of the story is: the more descriptive your link is, the better chance you’ll show up in the search engines.