Google Updates Display Url Policy

Google Updates Display Url Policy

After much rumor and speculation. Google announced that effective April 1st (not the Google Hoax) the display url and the destination must be the same. Most ads are not affected by this change, mostly redirects and vanity urls.

From the Google Blog redirect urls are still accepted (if you use tracking urls) as are the use of subdomains (as long as the top domain is the same).

Adwords will also send alerts to the Adwords accounts before the April 1st date to let those accounts know if they have ads that are not incompliance with the new policy.

  • Brent Hodgson
    Posted at 15:34h, 03 March Reply

    Hi Jeff,

    I must admit – I was the same. When I saw the implementation date, I had to double check it wasn’t a hoax 😉

    I have a few accounts I’m managing which won’t comply with this (I mention the reasons in my blog post about it).

    This isn’t going to be a game-changer, but it will affect some people’s Click-Through-Rates.


    P.S. – It must almost be time for another podcast? Or not for a few weeks yet?

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