AMA Team Puts Word of Mouth Marketing into Action!
The American Marketing Association put their words where their mouth is with this fun video promoting, ironically enough a Word of Mouth Marketing presentation by Andy Sernovitz.
This blog and a post by Andy are proof that this word of mouth effort is already paying dividends! Congrats to the AMA team.
Andy is the author of and host of Word of Mouth Marketing: How Smart Companies Get People Talking and the afterward is by Guy Kawasaki.
I am also reading Andy’s book, and it offers very solid business strategies with excellent real world examples of word-of-mouth marketing in action.
PS – I avoided a Simon Cowell evaluation on the performances, ‘A’ for effort!