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Apple has fun with Adwords

September 6, 2007
Jay

As many of you are probably aware, yesterday Apple announced several new products as well as dropping the price of the 8gb iPhone by $200. This announcement has been met with mixed results. The Fanboys, early adopters and those that waited in line for hours and days are upset as this is only 60 days after the product launch. All of the late adopters now have a reason to go out and buy the iPhone. And in an attempt to drive sales, Google is using this copy in its Google Ads, “Congrats, Late Adopters iPhone drops $200. Now You Get All the iPhone for 2/3 the price.


Will this price drop get you to buy the iPhone? Not me, I’m holding out for the Google Phone.