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Blogger Outreach 101

October 24, 2008

Blogger outreach can be a useful way to build links for a website, especially if you have a physical product to offer.

Many product review blogs will post an entire entry about your product (including a link) if you send them a free sample. Even blogs which normally do not offer product reviews may consider reviewing your product if it is highly relevant to their normal content.

However, one must be familiar with the blog and the blogger before reaching out or requesting a product review. Take into consideration the blogger’s age, sex and interests before contacting them. Scroll through the blog’s last few posts and read the About and Contact pages thoroughly. If the blogger specifically says they do not want to be contacted for PR or Marketing purposes or that they do not give product reviews, respect their wishes.