Hi all, Beckton here with a blog post on how to make a button actually look like a button. Put more concisely, making a button look like a button is a best practice for web design. Even if you aren’t a web designer,...
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Creating good video content is essential today for effective digital marketing. Video advertisements have been around a long time on TV, but today video is a lot more than just a 30 second spot. Video can build your brand,...
Influencer marketing has become a buzzword lately, but it is actually a useful tactic to increase brand recognition. Put simply, influencer marketing is using a popular and likeable figure to promote your brand. The celebrity...
Hey everyone, It’s Wednesday, I hope everyone’s week is going well. Today we are going to talk about a slightly different topic, but still a key marketing concept. That is the sales tactic of cold calling, approaching a...
Hi everyone, once again it’s Beckton, back with another SEO (Search Engine Optimization) concept: backlinks. These are live active links from another website to your website. In order to get your site high up in the organic...
