There is a thin line between optimizing a website for search engines and optimizing it for users. In order to get the content and keywords onto a page that are necessary to boost search engine rankings, it is often the case...
Category: Search Engine Optimization (SEO)
We all love when our videos show up in universal search. Those of us who are familiar with optimizing video for strategic keywords, know that we want to use those keyword phrases in the page title, meta tags, contextual copy...
Free press release sites are great in your overall SEO campaign. There are something’s to consider when using them that you have to be conscious of. For instance, when you post for free, does it get syndicated to other...
Advertisers place a great deal of focus on the title and description in their ad copy, but the url is often overlooked. The display url of your ad also has an effect on whether or not people are likely to click on your ad. If...
A common misconception that can be a crutch to people running a search engine optimization campaign is that getting as many links as possible is the ultimate way to reach those high search results. Yes, having loads of...