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Despite Media Attention, Twitter Still Not Reaching Young Adults

June 1, 2009

Lately, it seems we can not turn on any news programming without hearing a mention of Twitter. As one would expect, most people would now be tweeting up a storm. This, however, is not the case for young adults aged 18-24. While a whopping 99% of this age group have social network profiles, only about 22% of them use Twitter.

Of the 18-24 year olds who do use Twitter, only 29% follow companies. The necessity to get this important demographic more involved in Twitter is obvious, as it is a huge opportunity. One way to get these young adults more involved would be to incorporate more applications into Twitter. A survey recently showed that 89% of social network users have installed apps on their profiles. Time to roll out the apps, Twitter.