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Don’t Use Auto Content Generation Software

August 1, 2008

It’s not always easy to think of new, original content for your website, and sometimes webmasters are tempted to cut corners by investing in auto content generation software. But before you invest in these tools to generate content, you need to consider:

  • Source of the Content – if you’re not writing it, then the content needs to come from somewhere. Most of these tools are using RSS feeds to pull in that information or scraping content from other websites, putting you at risk of creating duplicate content that violates Google’s Webmaster Guidelines.
  • Google Doesn’t Index RSS Feeds – in December 2007, their blog announced that Google would no longer be indexing RSS feeds because of duplicate content issues. So if the software is using RSS feeds to get the content then those pages created by the software probably won’t be indexed.
  • Copyright – Most companies copyright their information. If you’re using a tool to scrap content from other websites, you might be violating copyright laws.

Don’t invest in auto content generation software, invest in writing original content. Yes, it takes more time and effort, but it’s more likely to be indexed, you’re not breaking the law, and creates a better user experience.