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Fostering Community Engagement on Facebook

November 20, 2012

If you admin a Facebookpage for your business, do you know how to foster community engagement or even why it’s so important? We all know what “engagement” means, but let’s look at how it applies specifically to Facebook.
Whenever someone (fan or not) interacts with your post – meaning they like it, leave a comment or share it – their friends see it, which can spur even further engagement. All of these eyeballs are good and well enough, but the flurry of activity makes your page seem even more important in Facebook’s eyes, thereby ensuring more of your posts are seen in your fans’ newsfeeds. 
Posts that usually get the most engagement are photos and videos while self-promotional messages receive the least. By increasing engagement with your Facebook page, you can maximize your page’s impact on Facebook.