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[Free Report] Smartphone Usage and Understanding Mobile Consumer Behavior


I am a firm believer that the question isn’t if your business should be in mobile but in what way.

As mobile technology continues to evolve, people around the world are growingly having their mobile device become an extension of them. Now is the time to start thinking about how to get started with mobile marketing for your business.

Yesterday, Jason Spero, Head of Global Mobile for Google, released a list of interesting predictions for mobile in 2012.

1. More than 1 billion people will use mobile devices as their primary internet access point
2. There will be 10 days where >50% of trending search terms will be on mobile
3. Mobile’s role in driving people into stores will be proven and it will blow us away
4. “Mobile driven spend” will emerge as a big category
5. Smartphones will prove exceptional at driving a new consumer behavior
6. Tablets will take their place as the 4th screen
7. New industry standards will make mobile display easy to run
8. 5 new, mobile first companies will reach the Angry Birds level of success
9. The ROI on mobile and tablet advertising will increase as a result of the unmatched relevance of proximity
10. The intersection of mobile and social will spark a dramatic new form of engaging consumers
11. 80% of the largest 2,000 websites globally will have an HTML5 site
12. One million small businesses globally will build a mobile website

One of his predictions that I would like to highlight is #12. A recommended first step in delving into the world of mobile is to build a mobile version of your website.

For more information about mobile usage and its related consumer behavior in the United States, United Kingdom, Germany, France, Spain and Japan, download Google’s latest report “Our Mobile Planet: Global Smartphone Users”.

Image Credit: jetalone