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Frugal Shoppers Rejoice with Facebook Offers

May 25, 2012

The coupon craze is in full effect in America. While it may be considered passé to sit around clipping coupons, sites like Groupon and Living Social are hotter than ever. We all know that person who scoops up local offers like it’s an addiction (a new form of shop-a-holic?) and then crazily talks you into going to that restaurant/shop/activity with them so they can redeem their deal. Heck, maybe you are one of those people!
Now, those super savers will be even more tempted to take advantage of these deals online with the introduction of Facebook Offers for businesses. According to TechCrunch, it had been in private testing for a couple of months with select brands, and, as of May 3rd, it opened up as a self-service product to page admins. The service is free to use, and it’s similar to posting a status update – the interface walks you through the steps of creating a thumbnail, headline and adding the fine print to your offer, which then shows up in your fans’ news feed.
Have you purchased a Facebook Offer or promoted one online? How often do you buy from other deal sites, like Groupon or Living Social? Tell us about your experiences in the comments section below.