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Google’s search refinement operators

February 20, 2009

Neurologists estimate that people use only 1% of their mental capacity. With that said, it is not a surprise to see that the majority of search queries are quite basic and the power of google search engine for most of us remains undiscovered.

So I am going to give you some search operators that I find quite interesting and useful so that you can spend less time searching and more time learning.

Below are some other great ways to query google and get nuggets of information that will make your search quest easier:

marketing filetype:pdf – will return pdf documents about marketing. You can do the same for swf, word docs, excel files, etc. – display google’s cashed version of a webpage – List web pages that are similar or related to that URL
marketing – Search for information on marketing from a particular website
online marketing 2004..2006 – Search for online marketing articles between 2004 and 2006 (remember to put the two dots in the middle of the numbers!)
online marketing services OR tutorial – will return results for online marketing services or online marketing tutorial
“online marketing services” – will return pages with that exact phrase
define:marketing – definitions of the word marketing
allinanchor:marketing – “Marketing” must appear in anchor text of links to the page
allinanchor:online marketing sites – Search for pages that are called online marketing sites by others
Florida agency inanchor:
online marketing – Search for pages on Florida agency for which links to the page say they are “online marketing”

The list goes on and you will find more on my next post!