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How to Advertise to Moms

April 20, 2007
Jay

john Edelson, founder of www.Time4Learning.com shared the following list of ‘How to advertise to moms’ with us . John credits Maria Bailey, author of Marketing to Moms, and T4L board member, who he is paraphrasing.

How to Advertise to Moms

1. Show visible benefits to using the products
2. Use pictures of cute kids (moms love aspirational family pictures irrespective of how little it reflects their personal situation).
3. Show solutions to everyday challenges
4. Share ways to enrich their children
5. Demonstrate safety information
6. Provide useful ideas or advice.
7. Feature Value