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Insights on Ways to Improve Facebook Page Engagement

June 20, 2012

Dan Zarrella, The Social Media Scientist at HubSpot, created a useful infographic on how to get more likes, comments, and shares on Facebook. I encourage you to check it out as you will discover insights that are meaningful for testing with your Facebook Page.

Below are a few highlights that I want to bubble up to the surface:

Day of the Week: Posts published on Saturdays and Sundays receive a higher like percentage than those posted during the business week.

Self-Relevance: In contrast to other social media platforms, posts with a high number of self-referential words (i.e. “me”) tended to get more likes.

Hour of Day: Content posted later in the day (Eastern Time) gets more likes and shares. Likes peak around 8pm while shares peak earlier, around 6pm.

Although this infographic was developed based on data from more than 1.3 million posts published on the top 10,000 Facebook Pages – I still recommend you “test” for your specific business. Even though many of the stats may apply across several industries, that doesn’t mean it will also apply to yours. Moreover, it’s critical that you leverage Facebook Insights to really dig into your community’s engagement behaviors.

What useful nugget of information did you draw from this infographic?

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Image credit: owenwbrown