Advertisers place a great deal of focus on the title and description in their ad copy, but the url is often overlooked. The display url of your ad also has an effect on whether or not people are likely to click on your ad. If...
Yesterday, Mitch Joel’s blog featured a video from Clay Shirky speaking at the TED conference on the phenomena of social media being used by everyday citizens for political purposes – often scooping or even...
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Do Not Use Slang: Teens are smarter than you think. They know the ads are coming from corporations, and more importantly, adults. When an adult uses slang, it’s almost as “uncool” as when their parents attempt to use...
Facebook has come a long way from what it was back when it was only for college students. The popular social network has reach more than 200 million users and you know a social network is huge when you even find your parents...