Seth Godin posted a great article about his differences on publicity and PR. He explains that, “PR is the strategic crafting of your story,” while publicity, “is the act of getting ink.” When talking about public...
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I am at WebmasterWorld’s Pubcon, and instead of taking notes just for me, I live Twittered everything I learned. If you don’t follow me on Twitter here are the highlights, in Twitter format. Also interesting to...
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When advertising in Google AdWords, quality score can mean the difference between profitable and break-even campaigns. Small tweaks to your campaign can be enough to improve your quality score enough to lower your cost per...