A new advertising method appears to be on the horizon for Facebook. I have a feeling advertisers will get very excited about this… Facebook Exchange is their first cookie-based ad retargeting solution. Josh Constine of...
If you haven’t heard of Klout, it’s the latest in metrics on the social engagement levels of a brand or person. Klout claims to measure social impact and provides a scoring system that can be used to identify...
By now, we’ve all gotten a little more familiar with Instagram, especially since social media powerhouse Facebook took over. With recent updates and a surge in member usage, Instagram is slowly climbing the networking...
Just four short years ago, Barack Obama’s marketing team changed the landscape for political campaigns by rallying the public through social media. During the 2008 election campaign, Obama raised over half a billion dollars...
A lot has changed since the Mad Men days of the 1960s, but some things remain the same. John Mancini, author of the #OccupyIT Manifesto, presents this fun albeit informative presentation on how Don Draper, fictional icon of...