InternetMarketingClub.org Presents: Content is Currency
Join Jon Wuebben, CEO of ContentLaunch, as he shows us how to create powerful content for marketing purposes. What types of content? Blog posts, videos, articles, web pages, webinars, white papers, social content and more. Quality content that is focused on user needs and connects with its intended audience is something many companies aspire to, but few practice well. For most companies, it requires a change in business/marketing philosophy and a fervent devotion to consistent content production.
The reality is that most web content could be crafted better and focused more on your customers needs. In fact, most companies spend all their energy and money thinking about the appearance and the architecture of their sites and spend very little time thinking about the actual content itself. Failing to look at content from a strategic point of view, they see their web pages as something they need to fill quickly. Instead of providing customers and prospects with free tips, advice, how to and other compelling content to start building a relationship, most companies try and sell immediately… and almost always fail.
Click here to register (2-8-2012 at 12:30pm EST):
About Jon Wuebben:
Jon Wuebben is the CEO of Content Launch, a web content development, content strategy and marketing firm that provides content for hundreds of companies, digital agencies and web designers around the world. His new book, “Content is Currency: Developing Powerful Content for Web & Mobile”, helps businesses everywhere learn how to plan, create, distribute and manage content. Jon has spoken at the Online Marketing Summit, New Media Expo, Shop.org Annual Conference, Media Relations Summit and for many organizations and industry groups. Speaking topics include content marketing, social media strategy, mobile marketing, SEO copywriting and entrepreneurship. Jon has an MBA in International Marketing from Thunderbird, The American Graduate School of International Management. He is also the author of “Content Rich: Writing Your Way to Wealth on the Web“.
This free webinar will take place Wednesday, February 8th, 2012 from 12:30pm EST – 1:30pm EST. To register and for more information please visit: Content Is Currency.