InternetMarketingClub.org Presents: Rebalance – How Content Marketing is Changing the Digital Advertising Ecosystem
Join Altimeter Group analyst Rebecca Lieb (author of Content Marketing) for a discussion of her forthcoming research report. Rebecca interviewed over 50 leading marketers from brands ranging from GE, Ford and Adobe to Coca-Cola, Pepsi and American Express, to learn how they’re meeting the demands of content marketing: budgeting, staffing, and resourcing, as well as working with outside agencies and providers. Hear how some of the top marketers in the world are becoming publishers: embracing long term storytelling and editorial in addition to episodic, campaign based communications.
Click here to register (2-1-2012 at 12:30pm EST):
About Rebecca Lieb:
Rebecca Lieb is an analyst at the Altimeter Group where she covers digital advertising and marketing. A consultant, author, and sought-after speaker, Rebecca is the former VP of Econsultancy’s US operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, Rebecca also ran Search Engine Watch. She consults on content strategy for a variety of brands and professional trade organizations.
This free webinar will take place Wednesday, February 1st, 2012 from 12:30pm EST – 1:30pm EST. To register and for more information please visit: Rebalance: How Content Marketing is Changing the Digital Advertising Ecosystem