Schedule a FREE Internet Marketing Audit Presents: The Shopper Economy


Don’t you wish there was an easy way to check out what’s going on in the mind of the consumer? Fortunately, there is! Liz Crawford, talented author and business analyst, has created a new study to evaluate the current trends in shopper behavior and retail changes. Her book, The Shopper Economy, discusses ways to turn these customer behaviors into financial capital for your business. Liz claims that buyers can be rewarded for one of four behaviors: paying attention, participating, advocating, or committing. Is this a new form of currency that has been unleashed? Find out more in Liz’ presentation with us on May 16th. 
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About Liz Crawford

Liz Crawford has more than 20 years of brand management and consulting experience with a concentration in strategic innovation. Her concept and new product launch, Lysol Antibacterial Kitchen Cleaner, won the prestigious Edison Award for New Products. Over the last few years, Crawford has focused on developing integrated Shopper Marketing strategies for Fortune 500 clients. Her last agency assignment was as SVP Strategy for Mars Advertising.

Currently, she is an analyst and contributing writer for the Path to Purchase Institute, publisher of Shopper Marketing Magazine. Her book, The
Shopper Economy is being released in April 2012 by McGraw-Hill.

Crawford’s clients have included: P&G, Safeway, Walgreens, Publix Supermarkets, Kraft, Pepsi, Nabisco, Johnson & Johnson, Coca-Cola, Kimberly Clark, American Greeting, Mars Candy, Hershey, Newell Rubbermaid, Y&R, BBDO, CIBA Vision, Spanx, and Pirelli Tyres among others.
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