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InternetMarketingClub.org Presents What Is Online Marketing’s Role Within Marketing Resource Management (MRM)?

February 28, 2011
Jay

Today’s increasingly complex, distributed and digitally driven marketing ecosystem is challenging marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. Marketing process improvement, efficiency and yield is directly tied to more effective use of tools, platforms, analytics and intelligence that improve relevancy, delivery, access, control, workflow, partner collaboration, market engagement, sales lead provisioning, as well as campaign measurement and tracking.

It’s not only about marketing online today. It’s about the consumer’s preference on how to be engaged in a dialog, and how to facilitate that dialog through the use of multiple mediums. Understanding how to manage a brand, and how a brand can leverage their various channels to reinforce their value/brand and increase sales.

Get a glimpse of how an emerging industry; Marketing Resource Management (MRM) is becoming an essential part of the Marketer’s arsenal in executing on the distribution of marketing assets and messaging. Whether it is a combination of on-line and off-line marketing, you will learn firsthand what the emerging options are.

This presentation will explain the following topics:

– What is MRM
– Why is MRM important to the Brand and the Channel
– What options are available today
– What is an optimal “go to” market strategy
– Successful case studies

Gary Ritkes is a Managing Director at SproutLoud Media Networks. SproutLoud helps companies manage their brands and messages in local-level marketing. Their web-based Marketing Resource Management (MRM) application provides a comprehensive marketing platform in an easy to use interface, enabling local marketers to access the materials they need in the media of their choice, customize them, and reach their target audience with brand-controlled messaging.

This free webinar will take place Wednesday, March 2, 2011 12:30pmEST – 1:30pmEST. To register and for more information please visit: What Is Online Marketing’s Role Within Marketing Resource Management (MRM)?