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Is Youtube Killing Your Television?

December 3, 2008

A November study by IBM showed that 36% of people are replacing TV viewing time with online video streaming. Although these results can frighten network executives, indicating that ratings will be on the decrease as viral videos make their way into more living rooms, you don’t need to worry yet Ted Turner.

A Nielsen report was just released contradicting IBM’s study. According to Nielsen data, television viewing actually increased from last year across the U.S. It appears that rather than replacing television time with online video time, people are watching more online video in addition to more television. If anyone needs to worry, it’s not the networks, but rather the local gyms and recreational facilities as people stay home to watch Seinfeld reruns on TV and Tina Fey impersonating Sarah Palin on Youtube.