Jay Berkowitz Quoted in Sun Sentinel for Online Press Releases
Jay Berkowitz, CEO of Ten Golden Rules, is quoted for his work in online press releases. His name goes along some other well known internet marketing gurus, such as Danny Sullivan, editor-in-chief of Search Engine Watch.
“That’s really a huge paradigm shift for clients,” Berkowitz said. “A successful press release used to be picked up by a local newspaper. A successful press release now is getting picked up on Google.” Later in the article, he points out that having a successful online press release depends on choosing the right keyword phrases, putting them in the headlines and copy, and using the right press release distribution service.