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Link Building advice

June 27, 2007

There are many concepts and ideas behind a solid link building campaign. One of the key elements is relevance. When linking to other sites, it is important to link to sites which follow a similar idea, or theme as yours. By doing this, it encourages others to go to your site. Also, to gain page rank, one has to consider what page rank really means. In the previous years, you could simply spread out your links as far and quickly as you can, and in this way increase rank. However, as competition has grown fiercer, the methods of gaining page ranking have changed as well. Keep in mind that Google uses over 200 methods to determine site ranking. Age and relative back links are some of the indicators you are looking for.