Live Blog Patricia Seybold
I just completed my presentation “The Ten Golden Rules of Internet Marketing CRM Edition” at the CRM CALA conference in Miami, FL.
Best selling author Patricia Seybold
is presenting ‘Outside Innovation’ .
She has some awesome examples of web communities that have delivered sucess for companies through innovation.
Kraft formed a community of 300 women who came up with the insight that led to 100 Calorie packs a product that generated $100 Million in 9 months!
Karmaloop lets customers earn karma points for referring sales to the site and the points can be exchanged for clothes on the site.