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May 25 PRSA Luncheon Keynote, “How to use a press release to generate traffic to your website” in Ft. Lauderdale, FL


Public Relations Society of America (PRSA) Luncheon Keynote May 25, 2006
“On-line press releases – How to use a press release to generate traffic to your website”
The internet is on fire! Online retail sales are predicted to rise to over $150 billion this year, Search Engine Marketing is on everyone’s lips, and Google stock recently came close to $500.
PRSA’s May meeting will present a practical, how-to-do-it guide for delivering effective public relations on the internet, including:
-Using on-line press releases to drive traffic to a website with little or no cost
-Using blogs and rss feeds in PR campaigns
-How to use a press release to generate traffic to a website
-Guideline for effective internet press release distribution
-Online business models that work in today’s marketplace
-Capitalizing on the leading trends in online marketing
Jay Berkowitz is the founder and CEO of, a Florida internet marketing consulting agency based in Boca Raton. He has managed marketing and public relations departments for Fortune 500 brands McDonald’s and Coca-Cola, and also online and offline programs for AT&T, Sprint, and
Nova Southeastern University, Alvin Sherman Library, Room 2053, 3100 Ray Ferrero Jr. Blvd., Fort Lauderdale. Thursday, May 25, 2006, 11:30 A.M. — networking; 12:00-1:30 P.M. — lunch and program. Cost: $20 — PRSA members (pre-registered), $25 — guests (pre-registered), $30 — day of event; includes meal.
R.S.V.P: Register online at PRSA Event or contact Lahoma Scarlette at (954) 357-7810
About PRSA
PRSA Gulfstream is home to a diverse, dedicated and talented group of public relations practitioners located primarily in Broward County, Florida. Through compelling monthly programming, the Chapter advances the profession by providing members and other communicators a forum to improve skills, knowledge, and value to their organization by learning strategies and best practices from local and national experts.
About Ten Golden Rules is a strategic internet marketing agency based in Boca Raton, Florida. Ten Golden Rules helps companies get more traffic to their websites, and convert that traffic to sales. Ten Golden Rules specializes in search engine marketing, internet direct marketing, on-line press releases and how to use a press release to generate traffic to a website, and effective internet press release distribution.