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New Search Engine to feature human touch

May 31, 2007

Jason Calacanis (previously the co-founder of Weblogs, Inc. and the GM of Netscape) just announced on Twitter and at the Wall Street Journal Digital Conference that he had launched the Alpha version of a new Search Engine with human editors or ‘guides’ called Mahalo. Mahalo is a Hawaiian word meaning “thank you.”

According to the site:

“Mahalo is the world’s first human-powered search engine powered by an enthusiastic and energetic group of Guides. Our Guides spend their days searching, filtering out spam, and hand-crafting the best search results possible. If they haven’t yet built a search result, you can request that search result. You can also suggest links for any of our search results. Mahalo. We’re here to help.”

Is your site listed in Mahalo? Here is a link to the Mahalo publisher’s guide.

Jay Berkowitz, CEO, Ten Golden Rules, Internet Marketing Consultant