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Nov 13 SIPA Marketing Conference, South Beach

November 10, 2009

Advice on Personal and Business Branding Online Will Be the Topic of the Keynote Presentation at the SIPA Marketing Conference
Nationally recognized internet marketers, Jay Berkowitz and Bob Coleman to share insight on creating a personal brand.
Boca Raton, FL — November 9, 2009 — Jay Berkowitz and Bob Coleman, top business speakers on the topic of creating a personal brand will present, “The Ten Golden Rules for Personal and Business Branding Online” at the SIPA Mid-Year Marketing Conference. The event is set to take place on November 11-13th at the Ritz Carlton in Miami, Florida. Attendees will get valuable advice on how to create a personal brand, as well as how to use branding for a business online.
“The Internet and social media websites make it possible for individuals and businesses to take advantage of online branding. We are going to explain how to identify unique personal brand attributes and develop a plan to create a successful brand marketing plan,” said Jay Berkowitz, CEO of “SIPA pulls together leaders in their industry, and speaking for this group is an honor and a pleasure.”
About Bob Coleman
Bob Coleman is a Publisher at Coleman Publishing. A year ago Bob decided he needed to assume a larger media profile if his company was to make it through the recession. Now he is considered the small business banking expert and has been interviewed on CNN and Fox Business News in addition to being quoted by every major financial publication.
Mr. Berkowitz is the Founder and CEO of Ten Golden Rules, a strategic Internet marketing agency in South Florida helping business with branding online. Ten Golden Rules helps companies develop Internet marketing ideas that will maximize website traffic, and convert that traffic to sales. Mr. Berkowitz is an Adjunct Professor with the University of San Francisco’s Internet Marketing Master Certificate Program and the author of the highly regarded Ten Golden Rules of Internet Marketing Presentation. And he is the host of the award winning Ten Golden Rules of Internet Marketing Podcast, which is available on iTunes. Mr. Berkowitz recently founded the Internet Marketing Club, a place for people to network, learn and have fun online.
About Jay Berkowitz
Jay Berkowitz has managed marketing departments for Fortune 500 brands: McDonald’s Restaurants and Coca-Cola, and has managed online and offline programs for AT&T, Sprint, and leading health and fitness website He is a dynamic search engine marketing services (Seo) expert and displays leadership as a professional keynote public speaker on topics including how to make money in social media. Several of his topics include the use of the Internet for business, creating a personal brand and advice on branding for individuals and a business online, social media optimization, and affiliate marketing.